Skip to main content

Search

Create an Offer

  • Updated

Before you start receiving revenue for your products, they must be linked to an Offer. An Offer is the connection between your product and its price, reflecting the value it provides. Through Offers, you can set multiple price points for the same product, create flexible payment plans, and bundle products together to enhance the offering.

In this article, we will cover:

  1. Pricing Your Digital Product.
  2. Creating an Offer.
  3. Customizing Your Offer Page.

Price Your Digital Product

Setting the right price isn’t just about numbers—it’s about aligning the price with your course’s value. Here are the key considerations:

  • Understand Your Audience: Know what your target learners are willing to invest. If your product provides specialized, high-value knowledge, you can price it higher.
  • Research Competitors: Take a look at similar products in your niche. This can give you a baseline, but don’t hesitate to adjust based on your unique offering.
  • Consider Your Costs: Factor in any production or platform costs. Ensure the price covers these and still leaves room for profit.
  • Choose Your Pricing Model: Decide whether a one-time payment or subscription model works best for your course. Each model can cater to different customer needs and preferences.
  • Test and Adjust: Once your course is live, monitor customer feedback and sales. If necessary, adjust the price, especially if you're not meeting your goals.

By understanding your audience, researching the market, and testing different models, you can confidently price your course to maximize sales while offering value.

Create an Offer

An offer is essentially the link between your product and your customers—it’s where you define the terms of how they’ll purchase your course. To create an offer:

  1. Sign in to the BetterMe Creator Platform.
  2. Navigate to the Offers.
  3. Click the +Create Offer/+Add New Offer button to start.
image.png


 4. In the pop-up window, name your offer and add a description.
 5. Choose one or more products to include in the offer, then click Continue. 

image.png


 6. Choose your revenue generation strategy for the product and click Add Offer.

image.png


Want to configure your pricing model? Dive into our article How to Create a Pricing Plan to learn about setting up subscriptions, one-time payments, and trial periods.

Customize Your Offer Page

Once your offer is created, it’s time to make the offer page stand out and match your branding.

  1. Navigate to the Website in the BetterMe Creator Platform.
  2. Under System Pages, click on the Offer Page and select your newly created offer.
  3. Here you can:
     
    • Enhance your offer description with additional information. 
    • Modify the design of the page, including colors, layout, and other styling options. 
    • Include a Hero Widget to create an eye-catching promotion for your product.


For more information, check out How to Make Changes on the Offers Page.

Pricing and creating an offer for your digital product isn’t just about setting a price tag—it’s about positioning your product as a valuable investment for your audience. With the right pricing strategy, a well-crafted offer, and a professional offer page, you can turn your product into a profitable venture.

Related articles